by Jeff Slater | Sep 26, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
Among shelves filled with fancy water with the essence of lavender, vitamins or from deep below the ground in Bora Bora, is a water named Fred. Fred. Instead of gorgeous graphics or elegant bottle shape is a flat, flask-like product that is disruptive by being –...
by Jeff Slater | Sep 21, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Sheila wants to cook more homemade meals for her family but like many, is time constrained. Her hectic life is a constant merry-go-round. She has titles like full-time mom, wife, daughter, daughter-in-law, and sales manager. Her days are filled with to-do lists that...
by Jeff Slater | Sep 12, 2016 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Some companies and organizations are made up of many brands, not just one. When I was VP of Marketing at ConAgra’s Snack Food division, the company had a portfolio of at least 15 snack food products they marketed. Each brand had its own look, feel and personality....
by Jeff Slater | Sep 9, 2016 | Foodpreneurs, Marketing Start Ups
I am honored to be speaking today at the North Carolina Specialty Foods Association. This is an organization of small to mid-sized companies who gather to share best practices for selling high-quality specialty foods from barbecue sauce to burrata cheese. My friend...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
by Jeff Slater | Aug 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
We pour massive amounts of time into creating a brand. But when you think of your brand on a conveyor belt heading toward next year and the future – all bets are off. Your customer’s needs will change, and your competitors will respond, and your channels of...
