by Jeff Slater | Aug 26, 2016 | Advertising, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
One of my clients has engaged me to develop two brand names for new products. I love this type of work because it requires you to think both inside and outside of a box. How experienced are you if challenged to name that brand? Brand name development requires...
by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 17, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
When a business is started, you want to get people to talk about you and amplify your message. Encouraging word of mouth is difficult because there are just so many products and services competing for attention. But what happens when you switch your focus from selling...
by Jeff Slater | Aug 15, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
Imagine a small, independent Los Angeles-based grocery store trying to compete with the big supermarkets. The chains buy products cheaper than a single store can sell them to customers. You know how this story will end. After his elderly parents couldn’t run the...
by Jeff Slater | Jun 8, 2016 | Foodpreneurs, Interesting Brands
One of my favorite parlor games is thinking about how someone outside of the industry, might see a different category. Take greeting cards and Hallmark. They sell a product that is organized by occasion. Not by country of origin, by the source of ink, by price or...
by Jeff Slater | Jun 6, 2016 | Foodpreneurs, Marketing Start Ups
Marketing professionals have so many tactics they can deploy. The list seems endless and always changing and evolving. What should I focus on? How can I grow my brand? Where should I invest? A recent client was faced with this dilemma in their start-up food business ....
