by Jeff Slater | Feb 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Facebook advertising is the greatest thing since sliced bread, especially if you eat a gluten-free diet. The power of this medium to micro-target an audience has reach levels that most marketers can’t avoid any longer. The ability to deliver a message for awareness,...
by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
by Jeff Slater | Dec 9, 2016 | Branding Issues, Foodpreneurs, Marketing Advice
There are some absolute truths about marketing that many entrepreneurs, managers and business owners either don’t know, never learn or ignore. Whether you market marbles, matches or mobile phones, these five lessons apply. You can’t be for everyone. Stop trying to...
by Jeff Slater | Dec 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m fascinated by business models that bring value to customers through unique marketing approaches. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody. The founders looked at Costco’s club membership approach and Whole...
by Jeff Slater | Dec 5, 2016 | Foodpreneurs, Marketing Advice, Personal Stories
When I learned that my youngest daughter Fanny Slater was chosen to be one of the co-hosts on a new Food Network Show, I was not surprised. Fanny has always been cooking on all burners her whole life. From a very young age, Fanny was the type of child who always...
