by Jeff Slater | Dec 9, 2016 | Branding Issues, Foodpreneurs, Marketing Advice
There are some absolute truths about marketing that many entrepreneurs, managers and business owners either don’t know, never learn or ignore. Whether you market marbles, matches or mobile phones, these five lessons apply. You can’t be for everyone. Stop trying to...
by Jeff Slater | Dec 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Start Ups
I’m fascinated by business models that bring value to customers through unique marketing approaches. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody. The founders looked at Costco’s club membership approach and Whole...
by Jeff Slater | Dec 5, 2016 | Foodpreneurs, Marketing Advice, Personal Stories
When I learned that my youngest daughter Fanny Slater was chosen to be one of the co-hosts on a new Food Network Show, I was not surprised. Fanny has always been cooking on all burners her whole life. From a very young age, Fanny was the type of child who always...
by Jeff Slater | Nov 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People
Sheila sells a gluten-free breakfast product line through her website to a community of consumers worried about their diet. From granola, pancake batter to baked goods, her mailing lists has grown to 2,000 customers who buy from her directly online. But she is stuck...
by Jeff Slater | Oct 7, 2016 | Foodpreneurs, Interesting Brands, Marketing Start Ups
Why dilute expensive whiskey with ice when you can chill it with a cube of frozen soapstone? When a group of entrepreneurs suffered from having their expensive whiskey diluted with ice cubes, they knew they had to fix a problem. They took a commodity and made it into...
by Jeff Slater | Sep 28, 2016 | Foodpreneurs, Marketing Start Ups, Personal Stories
Over the last few months, I interviewed ten owners of small to mid-sized food and beverage companies to learn more about their marketing efforts. Some companies are in their first year while others are in their second decade. Having built a food business with my wife,...
