by Jeff Slater | Mar 24, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
I recently wrote about two food products that intrigued me – Halo Top Ice Cream and Beyond Meat. Their stories caught my attention, and they both had approaches to marketing that offered distinctively different promise. Since I hadn’t tried either product, I felt like...
by Jeff Slater | Mar 15, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Stop thinking like a business man/women/person. Instead, find wonder and excitement in how you solve problems and make your customers or clients happy. If you can break through the clutter with a surprise that directly connects to your message, you can get a big wow....
by Jeff Slater | Mar 8, 2017 | Foodpreneurs
Imagine finding a pint of ice cream with 75% fewer calories than Haagen Dazs and 50% more protein than Ben & Jerry’s. And it tastes great! Halo Top is freezing out the competition in the race to challenge consumers to eat more ice cream. They use organic stevia, a...
by Jeff Slater | Feb 27, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Facebook advertising is the greatest thing since sliced bread, especially if you eat a gluten-free diet. The power of this medium to micro-target an audience has reach levels that most marketers can’t avoid any longer. The ability to deliver a message for awareness,...
by Jeff Slater | Feb 20, 2017 | Foodpreneurs, Interesting Brands, Marketing Advice
People who consume meat can’t imagine the world without burgers. But what if you could create meat from a plant? Don’t think of a miserable soy hot dog but what if the same taste, texture, and flavor could come from something beyond animals? Beyond Meat is on a...
by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
