by Jeff Slater | Jun 21, 2017 | Foodpreneurs, Marketing Advice
When a new client reached out to me several months ago, they told me that they had the world’s best tasting jam made with organic fruits and no added sugar. When the samples arrived, I immediately toasted some bread and tasted the product. It was delicious, but it was...
by Jeff Slater | Jun 16, 2017 | Foodpreneurs, Interesting Brands
Today’s announcement about Amazon buying Whole Foods adds an interesting twist. I love the shopping experience at Whole Foods. Of course, I realize the prices on many items are high, but the environment and people always make me feel at home. This is a big investment...
by Jeff Slater | Jun 12, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I have been fortunate to have worked with some extraordinary entrepreneurs in my career. Some were short-term projects like working with Ben Cohen from Ben & Jerry’s when we made a Rachel’s Brownies Ice Cream together. Another was with digital...
by Jeff Slater | Apr 10, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
It is so easy to be disappointed by a brand’s inconsistent behavior. Their ads say one thing but your experience is the opposite. But I notice when someone cares about their brand. How closely are you paying attention? Trust, promises, and details matter. Trust,...
by Jeff Slater | Mar 31, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
When Jules wanted to open a coffee shop, she knew that it had to be different. It needed an edge. In fact, she needed to be close to the edge to avoid the humdrum, dull, boring center. Her approach was to create a coffee shop built around business networking. The...
by Jeff Slater | Mar 27, 2017 | Branding Issues, Foodpreneurs, Marketing Advice, Marketing People
When John Willard Marriot started his business with his wife Alice in 1927, they sold frosted mugs of root beer. It was summertime and hot in Washington, D.C. They added food, and for thirty years they ran a series of restaurants. The Marriott’s didn’t open...
