by Jeff Slater | Aug 23, 2017 | Foodpreneurs, Marketing Advice, Marketing People
GUEST POST BY PAUL MABRAY This month was a bit of a mess. Despite having an active lifestyle (running, home gym time, etc.) I became incredibly sick with a bout of diverticulitis. First, worst diet plan ever (9.5 lbs in 12 days). Second, eat more fiber. Third, it...
by Jeff Slater | Aug 9, 2017 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing People
Tina Sharkey and Ido Leffler don’t like to pay the brand tax. According to these two serial entrepreneurs: BrandTax™ is the hidden costs you pay for a national brand. We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the...
by Jeff Slater | Jul 24, 2017 | Foodpreneurs, Marketing People, Marketing Start Ups
When Gail Becker’s young boys received a diagnosis of having celiac disease, she started to purchase every gluten-free product in sight. The problem she found was that they still were laced with fat, sugar and often unhealthy ingredients. She became inspired to create...
by Jeff Slater | Jul 17, 2017 | Foodpreneurs, Marketing Advice, Marketing People
Ellen Bennett was a nineteen-year-old cook working in Mexico and attending culinary school. She got an inspiration to create amazing apparel for chefs. Today her LA based business focuses on creating high-end durable aprons, chef gear, and other kitchen fashion. And...
by Jeff Slater | Jul 3, 2017 | Branding Issues, Foodpreneurs, Marketing Advice
Blue Apron is a company that appeared out of nowhere and is valued at more than two billion dollars. They started in 2014 selling meal kits directly to consumers. CEO Matt Salzberg told Quartz, an online publication in February 2016. “We’re helping people learn new...
by Jeff Slater | Jun 28, 2017 | Foodpreneurs, Marketing Advice
Twenty years ago, I had a marketing challenge that left me puzzled. At the time, I was VP of Marketing for GoodMark Foods, the company that owned a portfolio of snack brands like Slim Jims, Pemmican, Andy Capp’s Snacks and several other brands. We sold most of our...
