by Jeff Slater | Nov 23, 2025 | Branding Issues, Marketing Advice
Brand Consistency Builds Mental Real Estate In an era obsessed with rebrands, refreshes, and “modernization,” some of the world’s most valuable brands have quietly maintained the same visual identity for over a century. While agencies pitch the...
by Jeff Slater | Nov 16, 2025 | Branding Issues, Marketing Advice
Every consultant eventually faces the exact uncomfortable moment. You are producing smart content, showing up consistently on LinkedIn, maybe even hosting a podcast, and yet your calendar remains frustratingly empty. You are not invisible, but you are not converting...
by Jeff Slater | Nov 9, 2025 | Branding Issues, Marketing Advice
I met Steve Mark in the early 1990s when I was the EVP of Marketing for GoodMark Foods, the parent company of Slim Jim. Steve worked at North Castle Partners, our Stamford, Connecticut-based agency of record. Steve was a part of a dynamic duo called “The Steves”, a...
