by Jeff Slater | Sep 14, 2025 | Foodpreneurs, Marketing Advice
When entrepreneur Mark Celmer and his business partner, Dean O’Brien, set out to create FAB Butter, they weren’t just developing another food product—they were solving one of the most pressing safety challenges facing America’s schools today. Kids love peanut...
by Jeff Slater | Sep 7, 2025 | Interesting Brands, Marketing Advice
No one wants to read another take on Cracker Barrel logo, especially me. I’d like to elevate this to a higher, strategic level and ask the question: What is a smart way to think about logo refreshes or redesigns in general, and how can you avoid going crazy?...
by Jeff Slater | Sep 1, 2025 | Foodpreneurs
The food industry is experiencing its most dramatic shake-up in decades, and the casualties are mounting among traditional powerhouses. While billion-dollar corporations with vast R&D budgets and distribution networks should theoretically dominate innovation,...
