by Jeff Slater | Dec 3, 2014 | Marketing Advice, Marketing Books
When consumers or businesses have a problem, they need to hire a product or service to do a job. An obvious example is when you have a leak, you need a plumber. But if you want to shampoo your hair you have dozens if not hundreds of choices. If I want to shampoo my...
by Jeff Slater | Dec 1, 2014 | Interesting Brands, Marketing People, Uncategorized
Who is truly at the center of your business? Jeff Bezos is so focused on being customer centric that he always includes a seat at every meeting that represents the customer. Sounds odd, but it is one of those emblematic ways that he demonstrates what he believes is...
by Jeff Slater | Nov 26, 2014 | Marketing People
Our minds are wandering all the time. It is very difficult for most of us to stay focused. A recent Ted Talk on this topic reminded me of why mindfulness and being in THIS MOMENT is a rich source of happiness for me and my life. No one has a perfect life. We want to...
by Jeff Slater | Nov 24, 2014 | Marketing Advice
Imagine coming into a newly formed business during its first week of existence. You are the person asked to manage the marketing for the new venture. What is your first step? Several start ups have come to me with a version of this question looking for coaching and...
by Jeff Slater | Nov 19, 2014 | Marketing People
I have been listening to marketing podcasts for about three years. Although I loved to read marketing books, I also enjoy listening to conversations on topics that range from storytelling, content marketing, blogging or media buying. I’m always interested in...
