by Jeff Slater | Nov 17, 2014 | Marketing Advice
Marketing is an expectations game where you have to read the future. You put in long hours developing a marketing plan. It is filled with grand ideas and garnished with bells, tweets and whistles. Your goal is to be a smashing success. Then you execute and hit...
by Jeff Slater | Nov 12, 2014 | Marketing Advice
There is a staggering amount of choices we make every day when we shop. Whether its clothes, electronics or food, we are confronted with what feels like unlimited options. Yet most of us have just a few brands we navigate toward in most categories. We group together...
by Jeff Slater | Nov 10, 2014 | Marketing Books
I just finished a wonderful book called Essentialism by Greg McKeown. He talks about the disciplined pursuit of less. A wonderful mantra for business and for our personal lives. I don’t say this often, but this is a book I wish I wrote but am so grateful to...
by Jeff Slater | Nov 5, 2014 | Marketing Advice
How do you keep score of your marketing activities? I thought I’d share some of the strategic framework and questions I ask and to suggest an approach that might be helpful to others. The questions below are specifically focused on global website, social media and...
by Jeff Slater | Nov 3, 2014 | Interesting Brands
Whole Foods is launching a significant advertising campaign to try and fight some negative perceptions about their stores and to fine tune the position of their brand. The theme attempts to counter the idea that they are just an expensive store, AKA Whole Paycheck....
