by Jeff Slater | Dec 22, 2014 | Marketing Advice
My daughter’s catering business is taking off in Wilmington, NC. It helped to get publicity from winning Rachael Ray’s Great American Cookbook Competition, recognition from local magazines and newspapers and from a growing list of satisfied customers writing reviews...
by Jeff Slater | Dec 17, 2014 | Marketing Advice
Consumer marketers who work in CPG (consumer packaged goods) know that simple is powerful. You can’t expect a consumer who is bombarded with messages all day long to hear five reasons from you why your soap is better than the competition. Complexity rarely helps in...
by Jeff Slater | Dec 15, 2014 | Marketing Advice
What Do You Want To Be When You Grow Up? Adults love to ask this question to kids all the time. When was the last time you asked yourself this question? Do you stop and think about this for your business, your brand and your professional career? What do you want your...
by Jeff Slater | Dec 10, 2014 | Marketing Advice, Marketing Books
I often get the same question through my blog and my online connections from small business owners. What is the best marketing for my business? This is still an odd question because small businesses don’t have time to distinguish among things like sales, marketing,...
by Jeff Slater | Dec 8, 2014 | Interesting Brands
I learned about Coke’s entrance into the milk market last week with a new product positioned as lower in sugar and higher in protein and calcium. They decided to test market in the UK and to try out an ad campaign. So far, so good – although I thought milk consumption...
