by Jeff Slater | Oct 2, 2015 | Marketing Advice
My niece was looking for a name for a new blog she wanted to write. She posted some ideas on Facebook to get input. It prompted me to write these questions you should answer before you name a blog. Naming a blog is a last step – if you have answered these questions...
by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
by Jeff Slater | Sep 23, 2015 | Marketing Advice
Business knows a lot of details about products and services they offer. In trying to share this information on a web site, brochure, email or in-person communications, they can drown out their message with bullet points and facts. [Tweet “Knowing too much can...
