by Jeff Slater | Sep 21, 2015 | Marketing Advice, Marketing Start Ups
The customer ISN’T always right. The RIGHT customer is always right. This isn’t trivial but fundamental to all types of businesses. If you are serving all customers equally, then those who can provide your business or brand with profitable growth aren’t getting their...
by Jeff Slater | Sep 18, 2015 | Interesting Brands, Marketing Advice, Marketing Start Ups
There is an expectation of where you will find a brand. Wine belongs in wine shops. Basketballs belong in sporting good shops. Cars belong at a dealer showroom. Underwear for people with incontinence belongs in a medical supply catalog or the aisle of a drugstore. But...
by Jeff Slater | Sep 16, 2015 | Marketing Advice
Turning T-Shirts into Quilts into a Business The average American discards 65 pounds of textile each year. Much of that are old t-shirts that no longer fit or have gone out of style. Ross Lohr and his business partner Nathan Rothstein had an idea that they could turn...
by Jeff Slater | Sep 14, 2015 | Marketing Advice, Personal Stories
The fundamentals of marketing apply whether you are going for a job interview or applying for a spot at a college or graduate school. During an interview, you are marketing a product – and that product is you. How can you earn that coveted spot? Of course you need to...
by Jeff Slater | Sep 11, 2015 | Marketing Advice, Marketing Start Ups
A strange and intriguing email came to me from a reader who told me, that he couldn’t afford to market. His business was on life-support, he was in a deep hole and the last thing he could imagine was investing in some expensive marketing. Could I help? I shared with...
