by Jeff Slater | Sep 18, 2017 | Branding Issues, Interesting Brands, Marketing People
So many companies come and go. They spend millions on marketing to no avail. They get lost trying to grow faster and faster, forgetting why they even started. There is no substitute for sound marketing. They make promises they can’t keep, and they wonder why their...
by Jeff Slater | Sep 15, 2017 | Marketing Advice, Marketing Start Ups
Conducting market research is a key component of marketing. Without an empathetic understanding of who you are marketing to, the world they live in, and what they care about, your efforts can easily miss the mark. But getting to know your customers first-hand can be...
by Jeff Slater | Sep 13, 2017 | Branding Issues
One of my food service industry clients needed a rebrand. Their logo didn’t stand for anything. It was somewhat generic. Their logo didn’t have a tagline that helps to explain what business it was in and what they did for clients. To rebrand, we did a few simple...
by Jeff Slater | Sep 11, 2017 | Branding Issues, Foodpreneurs
PepsiCo, the parent company of Frito-Lay, is introducing an organic Doritos product to try and penetrate Whole Foods and alternative, natural supermarkets. Under the name Simply (in large letters) Organic (smaller letters) Doritos (logo), this product launch makes...
by Jeff Slater | Sep 8, 2017 | Marketing Advice, Personal Stories
Is it possible to have a thank you fail? This past year I had to spend over $10,000 to fix a broken water pipe and to replace an old air conditioning system in my home. Stuff happens – I get it, especially in my house built in 1989. The company that did the work for...
