by Jeff Slater | Sep 4, 2017 | Foodpreneurs, Marketing Advice, Marketing Start Ups
Have you ever brought home a bottle of wine and found that you didn’t like it – but you powered through it because you hate to waste it? Vinebox has a new idea. What if you could receive a sample glass that enabled you to taste before you buy the bottle? Flaviar.com...
by Jeff Slater | Sep 1, 2017 | Foodpreneurs, Marketing Start Ups
When we think of organic farming, we think of pesticide-free land that provides the best produce. But there is one problem. Distance. When you buy organic foods, you may be purchasing it far from the farm. If you live in a city like New York, farmland is hard to find...
by Jeff Slater | Aug 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
When a sock startup thought about expanding its reach, it followed the path to find an influencer with a following on Instagram. Iva Pawling and Tim Morse, friends and co-founders found after spending $2,000 that they could have used that money differently with...
by Jeff Slater | Aug 28, 2017 | Marketing Advice
There is an adage in the world of consumer marketing – could you send your grandmother into the supermarket and could she easily find your brand? How will she know which brand of wine, energy drink or cereal is the one you work on? Hey grandma, get the sugar...
by Jeff Slater | Aug 25, 2017 | Marketing Advice, Marketing Start Ups
If I told you that you could spend $100 and get a customer worth $10,000 – wouldn’t you be interested? Why are so many businesses unsure what a customer is worth to them? Instead of knowing these numbers with precision, most business shrug and say I don’t know. How...
