by Jeff Slater | Sep 29, 2017 | Marketing Advice, Marketing People
In a world with so much data at your fingertips, marketers need to learn how to extract insights from numbers. If you only believe the data, you might think all 60-70-year-old men who live in England, are wealthy, like music and enjoy dressing up are the same...
by Jeff Slater | Sep 27, 2017 | Branding Issues, Marketing Advice, Marketing Start Ups
The following ten examples are unexpected marketing ideas that leave your customers with an emotional connection to you and your brand. They have a modest connection to what you sell. They have everything to do with how your customer will feel. A bookstore that won’t...
by Jeff Slater | Sep 25, 2017 | Marketing Advice, Marketing Start Ups
I don’t like to think outside of the box. As a marketing guy, I get asked for “out of the box ideas”, and I must push back. Why don’t we figure out what our box is first (category rules, brand standards, guidelines, value proposition, vision, etc.) before...
by Jeff Slater | Sep 22, 2017 | Marketing Advice
I wanted to buy Hillary Clinton’s book to read on vacation. As I wandered into a local, independent bookstore, the owner said that the book was sold out but would be back in stock in a few days. He never said to me, let me text you when it comes in. That would have...
by Jeff Slater | Sep 20, 2017 | Marketing Advice
Some of the best PR is often based on a wild and crazy idea. The folks who market Cheetos wondered what it would be like to open a restaurant based on their snack product. So they hired a well-known Food Network Chef (not my daughter) and created a temporary pop-up...
