by Jeff Slater | Nov 13, 2018 | Marketing Advice, Marketing Start Ups
When two friends took a surfing trip, they were inspired to solve the problem with plastics in the ocean. As a by-product, they built a business. Alex Schulze and Andrew Cooper went to Bali in Indonesia to surf in what they expected to be pristine waters. When they...
by Jeff Slater | Nov 11, 2018 | Marketing Advice, Personal Stories
On August 22, 2010, I published my first blog post. It was a story about vacuuming memories and was marketing therapy to help me put in writing my feelings, emotions, and curiosities. In that post, I explored how vacuuming goes deeper than cleaning a carpet when you...
by Jeff Slater | Nov 8, 2018 | Marketing Advice
After reading one of my marketing blog posts, Dave called me to talk. He said, he felt as if his business was stuck using marketing tactics from twenty years ago. His marketing wasn’t working and he wasn’t sure how to move forward. His business was out of momentum and...
by Jeff Slater | Nov 6, 2018 | Marketing Advice, Personal Stories
When the young couple looked at the choices of new TV’s at a big box store, I could see they were overwhelmed. They stood still, shaking their heads, clearly confused. They kept walking back and forth reading labels, checking out the pricing and trying to decipher...
by Jeff Slater | Nov 4, 2018 | Branding Issues, Foodpreneurs, Marketing Advice
I’m sorry to break the news to you but average is over. Average products and services are slipping into oblivion. You probably didn’t notice because no one talks about dullness. An average business has no chance to sustain itself if they are so...
