by Jeff Slater | Jan 22, 2019 | Personal Stories
I remember waking up as a young boy on every January 23rd knowing that it was my birthday and wondering, what would the day bring? What gifts had my parents bought for me and would there be a party and a cake? How would my siblings celebrate my special day? As a...
by Jeff Slater | Jan 20, 2019 | Marketing Advice, Marketing People
Running into the post office to mail a package, the woman behind the desk told me to please fill out the survey with the link at the bottom of the receipt to help improve their service. I then went into Bed, Bath & Beyond to pick up a few replacement tools for the...
by Jeff Slater | Jan 17, 2019 | Branding Issues, Interesting Brands, Marketing Advice
We all have loved ones who have passed on and are no longer with us. We miss some of them dearly because they had such a compelling impact on our life. Another person can’t replace their influence on you and you know you will miss them forever. But would your...
by Jeff Slater | Jan 15, 2019 | Marketing Advice, Marketing Books, Marketing Start Ups
There is a misconception about what is marketing and when you should turn it on. Like raising a child, marketing is a daily activity and it never ends. Marketing isn’t something that you add to your business. It is the everyday activity of what you say to your...
by Jeff Slater | Jan 13, 2019 | Branding Issues, Marketing Advice
What If you were standing in front of someone who is the perfect prospect for your product or service. If you had ten seconds, what would you tell them that would make them say, tell me more. How would you explain how you can change their life for the better, solve...
