by Jeff Slater | Jan 10, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
If you moved to a new city, you might not know anyone. How will you feel welcomed? How would you find a community of new friends? Somehow, you’ll need to make friends. If you are into yoga or bowling, you might find a place where others are hanging out who like to...
by Jeff Slater | Jan 8, 2019 | Marketing Advice, Marketing Start Ups
An email popped up in my inbox yesterday from a friend who is starting a new business. She was so excited about the prospects of using her expertise to help create value in a specific industry with her services. She came up with a cool website with hip graphics and a...
by Jeff Slater | Jan 6, 2019 | Marketing Advice
When leading a brainstorming session, you can move the conversation in two directions – convergent or divergent. DIVERGENT THINKING: The divergent session allows you to be more open-ended, with fewer restrictions, constraints, and limitations. This type of...
by Jeff Slater | Jan 3, 2019 | Marketing Advice, Marketing Start Ups
Whether you are cutting up an onion or knocking down a tree, the best advice is the same. Spend most of your time sharpening your tool. Marketing strategy is about tool sharpening. You want crisp, clear, cutting-edge clarity to make sure that every action you take is...
by Jeff Slater | Jan 1, 2019 | Marketing Advice
The new CEO wandered around the office. He was handing out a card to every associate. On it, it says, “This card entitles the bearer to take a calculated risk. I want you to go out on a limb and try something that isn’t safe or easy. Make it a small test of the idea,...
