by Jeff Slater | Nov 1, 2018 | Marketing Advice, Personal Stories
Marketing Karma – The Morning In the morning, I spent an hour helping someone I never met, didn’t know but was referred to me by a friend. I had the time and was happy to listen to her job search challenges being new to the greater Raleigh area. She recently...
by Jeff Slater | Oct 30, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
My friend Mike Schall asked me if I had heard of Ahimi®, a plant-based substitute for Ahi tuna. He knows how much I love sushi-grade Ahi and I know that Mike has a passion for all things plant-based. Coincidentally, my daughter Fanny’s recent TV appearance on Cooking...
by Jeff Slater | Oct 28, 2018 | Foodpreneurs, Interesting Brands, Marketing Advice
When I clicked on the video link in the email from my friends at Wente Vineyards, I was happily stunned. It is unusual to see world-class marketing coming from the wine industry but knowing the Wente brand’s culture and the team behind this work; I shouldn’t have been...
by Jeff Slater | Oct 25, 2018 | Marketing Advice, Personal Stories
Poshmark: Community + Commerce Imagine digitizing your closet and putting select items up for sale that you never use. Poshmark is an online marketplace, primarily for women who are looking to purchase well-known brands but don’t want to pay retail prices or shop at...
by Jeff Slater | Oct 23, 2018 | Marketing Advice, Marketing Start Ups
Customers or Employees Joann felt the need to prioritize who came first between her customers or employees, she chose her employees. Her business is a mid-size supplier to restaurants and other foodservice accounts. Her belief isn’t based on ignorance of the...
