by Jeff Slater | Nov 25, 2018 | Branding Issues, Marketing Advice, Marketing Books
Whatever you are marketing, you are trying to get someone’s ATTENTION. Whether you run an ad on TV, send an email or show up in person to a customer’s office, your goal is to get someone to pay attention to you. As a marketer, attention is the first square on your...
by Jeff Slater | Nov 22, 2018 | Marketing Advice, Marketing Books, Personal Stories
I had coffee with a new friend I made this past year. He recently introduced me to Raleigh’s A Place at The Table, that was featured on the Today Show this week. Before leaving home, I scanned my bookshelf to see if I had a book that he needed to read. One book,...
by Jeff Slater | Nov 20, 2018 | Branding Issues, Marketing Advice
You can always find a product or service for less. Lowering prices is easy, it just isn’t a lasting strategy. If you are building a business and want to sustain margins, segmenting the market is a smart place to start. When you can add value, it can be a winning...
by Jeff Slater | Nov 18, 2018 | Marketing Advice, Personal Stories
Last June, my gardener knocked on my door. He wanted to shake my hand and tell me thank you for hiring him to cut my grass, trim my bushes and take care of my yard. He didn’t ask if I wanted to add more services. He wanted to say thank you in person and to let me know...
by Jeff Slater | Nov 15, 2018 | Foodpreneurs, Interesting Brands
When Amanda Hesser and Merrill Stubbs, founders of Food52 in Manhattan wanted to begin to market their line of cooking products, they did something unusual. Their company had sold other companies’ kitchen-related products for years. Over time, they developed a...
