by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
by Jeff Slater | Mar 10, 2020 | Marketing Advice, Marketing Start Ups
After a recent speaking engagement, I have been helping several of the entrepreneurs who reached out to me after the event with their marketing challenges. The common thread from these conversations was the need to be specific, not general. Specific and Narrow In my...
by Jeff Slater | Mar 8, 2020 | Marketing Advice
An effective marketing plan has a lot in common with climbing a mountain. Where are we now? Where is our brand’s today’s – what is the current situation? Which way are we going? The direction must align the business’ vision and mission. How will we...
by Jeff Slater | Mar 5, 2020 | Interesting Brands, Marketing Advice, Marketing Books, Marketing People
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
by Jeff Slater | Mar 3, 2020 | Marketing Advice, Marketing Start Ups
I had the honor to present last week to a group of twenty entrepreneurs at Launch Cary, a group that offers access to capital and community support. Every time I get to speak to a group of entrepreneurs, I get more out of the engagement from their enthusiasm, energy,...
