by Jeff Slater | Mar 24, 2020 | Marketing Advice, Personal Stories
When I worked at Nomacorc, the wine cork company, we used Cisco’s WebEx product for teleconferences between the U.S., China, Europe, and South America. It was complicated, required downloads at times, and never was easy. It was always a source of frustration to set up...
by Jeff Slater | Mar 22, 2020 | Marketing Advice
How will your business respond to the coronavirus pandemic and its implication for your brand? Marketing in the age of the coronavirus pandemic seems like the last thing anyone wants to discuss. Yet, if your small to mid-sized business is in free fall, perhaps it is...
by Jeff Slater | Mar 19, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and...
by Jeff Slater | Mar 17, 2020 | Foodpreneurs
As a boy, Abe observed his mom using vegetables in sauces to sweeten them without sugar. So, when he started True Made Foods, it wasn’t a surprise that he created his ketchup to compete against Heinz. (David, say hello to the Goliath). By replacing the cane...
by Jeff Slater | Mar 15, 2020 | Marketing Advice, Marketing People, Personal Stories
I don’t envy the CEO of any company. It is an incredibly difficult position that requires the ability to juggle nitpicky board members, demanding shareholders, emotional employees, and cranky customers. With countervailing concerns and conflicting objectives,...
