by Jeff Slater | Mar 1, 2020 | Branding Issues, Marketing Advice
As a marketing professional, I am always observing patterns. Why are fewer people going to the movies, shopping at the mall, or going to a gym to exercise.? Instead, they are streaming videos, shopping online, and using home-based community exercises like Peloton....
by Jeff Slater | Feb 27, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Siena, Steve, and Mary met me at a quiet coffee shop, not too far from their office. Over cappuccinos and multi-grain muffins, they wanted to discuss marketing their brand of professional women’s backpacks. I listened for at least an hour without saying anything....
by Jeff Slater | Feb 25, 2020 | Marketing Advice
Lisa had an amazing story to tell prospective clients in the jewelry appraisal industry. So, she wrote on her website about exotic finds and interesting collections she discovered. Then, she waited for people to show up. Months went by, and it was all crickets. She...
by Jeff Slater | Feb 23, 2020 | Foodpreneurs, Marketing Advice
When I saw the molding Burger King ad, all I could think about was the marketing shock. How do you show your food product going moldy? In what universe is that a good thing? But the strategy was clear. How could Burger King communicate that they were eliminating all...
by Jeff Slater | Feb 20, 2020 | Marketing Advice, Personal Stories
It is so easy to talk. Listening is hard work and can be a more valuable skill for building strong personal and professional relationships. However, when was the last time you went to a class or workshop to learn how to listen? Listening requires empathy, patience,...
