by Jeff Slater | Apr 24, 2018 | Marketing Advice, Personal Stories
In the last sixty days, I have conducted about 30 discovery interviews with several clients. The goal of the work is to understand how internal or external stakeholders feel about products, services, and activities associated with their brands. My goal in conducting...
by Jeff Slater | Apr 22, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1978, clinical psychologists Pauline Clance and Suzanne Imes coined the phrase imposter syndrome. It is a pattern where people doubt their accomplishments and have an internal fear of being seen as a fraud. Early research focused on women, but this syndrome affects...
by Jeff Slater | Apr 19, 2018 | Foodpreneurs, Marketing Start Ups, Personal Stories
For months, Grubhub has been running an ad campaign to get consumers to try their app. Download and order food from local restaurants delivered to your door. The ads over glorify their promise and set the expectation for food to show up as an Uber. Quickly. Easily. At...
by Jeff Slater | Mar 8, 2018 | Interesting Brands, Marketing Advice, Personal Stories
The CEO, CMO, and COO all told me the same story. They believed that their signature product was no longer relevant to their market. Worried about customers leaving, they asked for some help to fix that problem. But the data said something else. After a painstaking...
by Jeff Slater | Feb 18, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1970, my father told me that I needed to get a job to help pay for gas and insurance on my new car. I planned to buy a car with my bar mitzvah money. In his understated way, Dad was trying to teach me a lesson about appreciating the value of money, hard work and...
by Jeff Slater | Feb 13, 2018 | Marketing Advice, Personal Stories
For more than twenty years, I have been getting my haircut at the same place not far from my home. Lindsay, who cuts my hair today is both talented and a pleasure to connect with every six weeks. She knows how I like my haircut and we always talk about food, cooking,...
