by Jeff Slater | Feb 4, 2018 | Marketing Advice, Personal Stories
I don’t like repeating myself, but sometimes it is necessary. Consultants from all disciplines need to conduct discovery sessions to help them understand the challenges a company faces. Through open-ended questions, insights can emerge the will help define the problem...
by Jeff Slater | Feb 1, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
As the winery executive walked down the Unified tradeshow aisle, she stopped, looked at a banner sign with a headline and declared, “that’s my problem.” The sign said, BREAK YOUR EXCEL HABIT. My client, Business Impact from Chapel Hill, NC consists of a team of data...
by Jeff Slater | Jan 18, 2018 | Marketing Advice, Marketing Books, Personal Stories
James Altucher is a writer, podcaster, and wonderfully strange entrepreneur. I read his books, listen to his podcast, and he makes me think about a lot of stuff related to business, marketing, and life. There are two words that sum up his philosophy, choose yourself....
by Jeff Slater | Jan 6, 2018 | Marketing Advice, Personal Stories
On Monday, January 8, 2018, at 8 PM, my daughter Fanny will be on the Cooking Channel’s top show called THE BEST THING I EVER ATE. The episode is all about Life Changers. I’m a little excited! She will tell the story about Wilmington’s premier restaurant called...
by Jeff Slater | Dec 28, 2017 | Personal Stories
When my Mom turned 90 last May, we had a big family celebration for her at my brother and sister-in-law’s home in New Jersey. The invitations said – 90 is the new 18. We showed a mini-documentary that my wife Ra El and I made about my mom, Bea Slater, that told the...
by Jeff Slater | Dec 27, 2017 | Marketing Advice, Personal Stories
On August 8, 2010, I started to blog about marketing. My first post was about vacuuming and how an ordinary activity can have an emotional connection. Since that date, I have written 865 posts mostly focused on marketing topics. Almost a half a million words later, I...
