by Jeff Slater | Jun 28, 2020 | Foodpreneurs, Marketing Advice, Marketing Books, Marketing Start Ups
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
by Jeff Slater | Jun 2, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
With every Starbucks closed for the pandemic, a new startup may have hit a new caffeine high. Meet Jot. It is an ultra-coffee concentrate that is perfect for making cold or hot latte, cappuccinos, or ice-macchiatos. Jot is Just One Tablespoon. Gimmicky name – but I...
by Jeff Slater | May 31, 2020 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Bringing A Digital Lens to Wine Industry About ten years ago, as I plunged into the wine industry, I needed education about wine marketing. I knew what wine I loved to drink – but had zero involvement in the industry except as a consumer. My passion for wines...
by Jeff Slater | May 19, 2020 | Foodpreneurs, Interesting Brands, Marketing People, Marketing Start Ups
Here is a small idea I love—a supermarket of small brands for home delivery. Imagine dedicating a business to up and coming food brands. No big guys allowed. Just focus on new products from foodpreneurs. In the UK, Mighty Small has started an online supermarket to...
by Jeff Slater | Apr 2, 2020 | Marketing Advice, Marketing Start Ups
In these tumultuous times, the fundamentals of marketing still apply. We buy because of perceived value. That mop that cleans 10X more thoroughly or the wireless printer that connects itself automatically demonstrates a compelling benefit to the user. If your business...
by Jeff Slater | Mar 10, 2020 | Marketing Advice, Marketing Start Ups
After a recent speaking engagement, I have been helping several of the entrepreneurs who reached out to me after the event with their marketing challenges. The common thread from these conversations was the need to be specific, not general. Specific and Narrow In my...
