by Jeff Slater | Jan 7, 2020 | Foodpreneurs, Interesting Brands, Marketing People
Otto’s Naturals Although gluten isn’t a health problem for me, over the last decade, my wife shifted her diet to watch out for gluten in the foods she eats. So, this has made me extra aware of the food products introduced as gluten-free. Like an explorer...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 17, 2019 | Marketing Advice, Marketing People
To help you find the right clients, it helps to communicate who is and isn’t a good fit for your business. Most websites aren’t this frank telling people to go away. But recently I have observed some marketing efforts that identify who is a good fit, and who isn’t....
by Jeff Slater | Sep 29, 2019 | Marketing Advice, Marketing People
How do you signal within your organization that you have a new customer, and everyone should be especially alerted? Jon Taffer suggests using a red napkin. You may know Jon Taffer from his TV shows Bar Rescue. I know Jonny Taffer as my bunkmate at Camp Winadu when I...
by Jeff Slater | Sep 8, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
The interview by Guy Raz on NPR’s How I Built This with the founders of LIFE IS GOOD®, was a powerful lesson in how vital it is for emotional connections through taglines and brand names. The stronger the emotional connection, the higher the chance for success. In the...
by Jeff Slater | Sep 5, 2019 | Foodpreneurs, Marketing Advice, Marketing People
Do you have some hidden assets that could be used to help you market your business? Often, when engaged with clients, I’ll notice an underutilized asset that could help deliver a compelling message or support brand positioning. In the world of the consumer-packaged...
