by Jeff Slater | Mar 31, 2020 | Marketing Advice, Marketing People, Personal Stories
Britt Carter has been a trusted advisor, colleague, and friend since 1994. I learned the art of public relations and reputation management from this calm and thoughtful human being. His superpower revolves around crisis management and the subtle art of earned media....
by Jeff Slater | Mar 15, 2020 | Marketing Advice, Marketing People, Personal Stories
I don’t envy the CEO of any company. It is an incredibly difficult position that requires the ability to juggle nitpicky board members, demanding shareholders, emotional employees, and cranky customers. With countervailing concerns and conflicting objectives,...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
by Jeff Slater | Mar 5, 2020 | Interesting Brands, Marketing Advice, Marketing Books, Marketing People
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
by Jeff Slater | Jan 19, 2020 | Branding Issues, Marketing Advice, Marketing People
On January 18, 1963, I was nine years old and Dr. Martin Luther King Jr. spoke at my synagogue Temple Sha’arey Shalom in Springfield, New Jersey. He and our Rabbi Dressner were close friends. Although I have vague memories of that evening, I was connected to a...
by Jeff Slater | Jan 12, 2020 | Marketing Advice, Marketing People
My friend Mike Schall suggested I connect with Lisa Grimm, who led the social media and interactive digital teams at Whole Foods for the last few years. Lisa has an incredible marketing background. Today she is on a new life journey traveling and exploring what’s...
