by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
by Jeff Slater | Mar 5, 2020 | Interesting Brands, Marketing Advice, Marketing Books, Marketing People
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
by Jeff Slater | Jan 19, 2020 | Branding Issues, Marketing Advice, Marketing People
On January 18, 1963, I was nine years old and Dr. Martin Luther King Jr. spoke at my synagogue Temple Sha’arey Shalom in Springfield, New Jersey. He and our Rabbi Dressner were close friends. Although I have vague memories of that evening, I was connected to a...
by Jeff Slater | Jan 12, 2020 | Marketing Advice, Marketing People
My friend Mike Schall suggested I connect with Lisa Grimm, who led the social media and interactive digital teams at Whole Foods for the last few years. Lisa has an incredible marketing background. Today she is on a new life journey traveling and exploring what’s...
by Jeff Slater | Jan 7, 2020 | Foodpreneurs, Interesting Brands, Marketing People
Otto’s Naturals Although gluten isn’t a health problem for me, over the last decade, my wife shifted her diet to watch out for gluten in the foods she eats. So, this has made me extra aware of the food products introduced as gluten-free. Like an explorer...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
