by Jeff Slater | May 4, 2015 | Marketing People, Personal Stories
I had the privilege and honor to work with Howard Moskowitz this past week as he was a keynote speaker at Nomacorc’s Wine Marketing Exchange Conference at Bardesonno in Yountville, California. If you don’t know of Howard’s reputation and influence in the food,...
by Jeff Slater | Apr 27, 2015 | Marketing Advice, Marketing People
Imagine another movie star creating a product. Your first thought is that this is a celebrity play – she’ll get on The Today Show and get tons of PR for her effort about some dopey perfume called A Breath of Wilderness. But in today’s story, there are eight...
by Jeff Slater | Apr 20, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
What is your go to method for finding a resource to help you fix your roof, your pipes or your car? More importantly, how do your customers find out about you and your product or service? More often than not it is on Facebook or other social media outlets. Can...
by Jeff Slater | Apr 3, 2015 | Marketing Books, Marketing People
Rohit Bhargava is one of those individuals who is a curator, a synthesizer and a grand observer. He teaches marketing at Georgetown University and for the last several years has published his non-obvious trends by trying to understand what others who try to predict...
by Jeff Slater | Mar 16, 2015 | Marketing Books, Marketing People
Mark Schaefer has written an important book called The Content Code. His work is rich with practical ideas you can use to grow your brand and to light a spark under the stories that your brand needs to tell. At his core, Mark is a consummate educator who teaches,...
by Jeff Slater | Dec 31, 2014 | Marketing People
2014 is coming to an end in a day or so. I got so many opportunities to learn and listen from the marketing community online and in real life that I thought it was appropriate to give a hat tip or two. Here are a few highlights that really stuck out in the year. ...
