by Jeff Slater | Dec 1, 2014 | Interesting Brands, Marketing People, Uncategorized
Who is truly at the center of your business? Jeff Bezos is so focused on being customer centric that he always includes a seat at every meeting that represents the customer. Sounds odd, but it is one of those emblematic ways that he demonstrates what he believes is...
by Jeff Slater | Nov 26, 2014 | Marketing People
Our minds are wandering all the time. It is very difficult for most of us to stay focused. A recent Ted Talk on this topic reminded me of why mindfulness and being in THIS MOMENT is a rich source of happiness for me and my life. No one has a perfect life. We want to...
by Jeff Slater | Nov 19, 2014 | Marketing People
I have been listening to marketing podcasts for about three years. Although I loved to read marketing books, I also enjoy listening to conversations on topics that range from storytelling, content marketing, blogging or media buying. I’m always interested in...
by Jeff Slater | Oct 13, 2014 | Marketing People, Personal Stories
This past week, I got to host Nomacorc’s 5th Wine Marketing Exchange event. We developed this series, held twice per year in California to bring interesting marketing speakers, insights and ideas to the wine marketing community. Our theme this time was “Storytelling:...
by Jeff Slater | Sep 13, 2013 | Marketing Advice, Marketing People
In Eric Ries’ book LEAN STARTUP, he promotes an idea that is incredibly valuable for startups and more mature businesses. The MVP or minimal viable product allows you to get a product in front of customers as quickly as possible to test your hypothesis. “The MVP...
