by Jeff Slater | Oct 23, 2015 | Interesting Brands, Marketing Advice, Marketing People
So many businesses do the same type of work. Whether you are an accountant, dentist or a moving company, there are plenty of competitors doing what you do. Finding a meaningful way to connect emotionally with customers, can be a powerful tool to differentiate...
by Jeff Slater | Oct 21, 2015 | Marketing Books, Marketing People
What really motivates a consumer? A furniture polish company was having trouble from a new, aggressive competitor. The competitor’s product used an anti-static material to clean the dust off of furniture. In their ads, the competitor claimed that the traditional...
by Jeff Slater | Oct 7, 2015 | Advertising, Marketing Advice, Marketing People
A reputation for a brand is the coin of the realm. It is the permission a customer gives your business to speak to you. It captures the trust you have in a company, a product or a particular brand. Imagine what Mathias Muller, Volkswagen’s new CEO has on his to-do...
by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
by Jeff Slater | Sep 28, 2015 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People
I had the honor, once again to be the host of a marketing conference that Nomacorc sponsors in California. It is called The Exchange. We bring together fascinating thought leaders from the wine industry and retail to speak to a very select audience of wine marketing...
by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
