by Jeff Slater | Sep 9, 2015 | Advertising, Marketing Advice, Marketing People
Apple is considered the world’s most valuable company. Steve Job’s genius is legendary, and he doesn’t need another blog post extolling his mastery. But it is Steve’s failure with The Lisa that intrigues me since it proved to be so pivotal to his understanding of...
by Jeff Slater | Sep 4, 2015 | Advertising, Marketing Advice, Marketing Books, Marketing People
There is a wonderful article by Douglas Van Praet in Fast Company about metaphors. WHY METAPHORS BEAT THE SNOT OUT OF FACTS WHEN IT COMES TO MOTIVATING ACTION. Doug spoke at a Wine Marketing Exchange Conference two years ago and his book, Unconscious Branding is...
by Jeff Slater | Sep 2, 2015 | Interesting Brands, Marketing Advice, Marketing People
Some of the best marketing brings a fresh experience to your customers. A movie theater in Austin has taken this to a new level. Sea level, to be exact. Instead of your typical promotions, they go out of the way to bring jaw-gripping experiences to their audience....
by Jeff Slater | Aug 21, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
For the first five years of our business, my wife and I didn’t go too far outside of the family for business advice. We had financial and legal assistance, but at some point, we started to realize how much we didn’t know about all sorts of things. As a small business,...
by Jeff Slater | Aug 19, 2015 | Marketing Advice, Marketing People, Marketing Start Ups
One of the joys of marketing is that I get to work with and meet some extraordinary people. A graphic designer who I have known for years, Jeff Lawson from Cowan Studios told me about a new business he and I friend were creating. Called Perfectly Afflicted, the...
by Jeff Slater | Aug 5, 2015 | Interesting Brands, Marketing Advice, Marketing People
A value proposition is a simple way of understanding what your products, brand and company mean for your customer. A true value proposition enables your customer’s desires, so that they can realize their dreams. The difference is important. You want your value...
