by Jeff Slater | Nov 17, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Experiential marketing is an important approach to bring a brand to life and to create an emotional bond. Imagine going into a shoe store who doesn’t sell shoes. Instead, you can try on every style and type available and experience the brand. But if you want to buy,...
by Jeff Slater | Nov 8, 2017 | Branding Issues, Marketing Advice, Marketing People, Personal Stories
I watched an older man buying a huge, heavy bag of dog food at the grocery store. As he struggled to get the bag in his cart, a younger employee came by to help him put the bag in his cart. He checked out in the same lane as me, and I asked him how often he buys that...
by Jeff Slater | Nov 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups
Dog owners who leave their pets at home during the day are worried. Do their pets feel stressed being locked up inside? What type of anxiety builds up when their dogs can’t play and release their frustration? What if there was a way to manage the dog’s anxiety...
by Jeff Slater | Nov 1, 2017 | Marketing Advice, Marketing People
Many organizations struggle getting sales and marketing aligned and moving in the same direction. It is as if they are both in two separate boats with their oars taking them to different places. My advice don’t row alone. How can you strive to alter this classic...
by Jeff Slater | Oct 18, 2017 | Marketing Advice, Marketing Books, Marketing People
I met Tom Fishburne when we worked together to do some unconventional ads for a conventional industry. Tom, the Marketoonist, is a brilliant marketing professional who has been drawing cartoons on the back of his Harvard Business School case studies. His illustrations...
by Jeff Slater | Oct 16, 2017 | Interesting Brands, Marketing Advice, Marketing People
Five years ago, I had a meeting with Gary Vaynerchuk to invite him to speak at a marketing conference for wine marketing professionals. We spoke of the attendees, their challenges and the opportunity to help them on their journey. He told me a story about...
