by Jeff Slater | Jan 3, 2018 | Marketing Advice, Marketing People
If your company is so convinced that it is exceptional, where is your wild and crazy guarantee? How can you stand out from the crowd by taking away the risk of working with you? Companies love to talk about how good they are at what they do. We are the best at this or...
by Jeff Slater | Dec 14, 2017 | Marketing Advice, Marketing People, Personal Stories
In 2017, I helped several people market themselves for marketing positions. Most of this was pro bono work helping friends or their contacts. I love doing this and feel privileged that people ask for my assistance. Hiring new marketing talent was always something I...
by Jeff Slater | Dec 7, 2017 | Marketing People, Personal Stories
Of all the challenges marketers face, getting the attention of their target audience is the most difficult task. The increase in distractions, demand on our time and noise in the marketplace is deafening. How can you stay relevant and valuable? You know customers are...
by Jeff Slater | Dec 5, 2017 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
If you are looking for marketing advice filled with best practices, I can’t help you. Marketing challenges like most business problems can get stuck in average solutions when you look at what everyone else does. Do you want to be the average of all businesses in your...
by Jeff Slater | Nov 26, 2017 | Foodpreneurs, Interesting Brands, Marketing People
In the 1980’s, I reached out to Ben Cohen to see if he would like to make a Rachel’s Brownies Ice Cream. My wife and & I owned Rachel’s Brownies, a wholesale bakery from 1975-1989. Ben Cohen is the Ben, from Ben & Jerry’s Ice Cream fame. It sounded like a...
by Jeff Slater | Nov 23, 2017 | Marketing Advice, Marketing People, Personal Stories
I get to speak to lots of students and young marketing professionals working their way through their career. People associate me with the business of marketing, so I get emails and calls from friends, family, and friends of friends – can you give my...
