by Jeff Slater | Oct 11, 2017 | Marketing Advice, Marketing People
Marketers who are successful have several habits in common that help them achieve the goals of their organization. These aren’t complex ideas, but they consistently practice these behaviors. Understand the goal– They begin with the end in mind so that they don’t jump...
by Jeff Slater | Oct 9, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
Imagine two entrepreneurs starting out on similar paths. One has a story to tell about a personal experience that brought her to the idea while the other is just looking to make money. Which do you expect will get the social currency to succeed? The Giving Keys has an...
by Jeff Slater | Sep 29, 2017 | Marketing Advice, Marketing People
In a world with so much data at your fingertips, marketers need to learn how to extract insights from numbers. If you only believe the data, you might think all 60-70-year-old men who live in England, are wealthy, like music and enjoy dressing up are the same...
by Jeff Slater | Sep 18, 2017 | Branding Issues, Interesting Brands, Marketing People
So many companies come and go. They spend millions on marketing to no avail. They get lost trying to grow faster and faster, forgetting why they even started. There is no substitute for sound marketing. They make promises they can’t keep, and they wonder why their...
by Jeff Slater | Aug 30, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Marketing People
When a sock startup thought about expanding its reach, it followed the path to find an influencer with a following on Instagram. Iva Pawling and Tim Morse, friends and co-founders found after spending $2,000 that they could have used that money differently with...
by Jeff Slater | Aug 23, 2017 | Foodpreneurs, Marketing Advice, Marketing People
GUEST POST BY PAUL MABRAY This month was a bit of a mess. Despite having an active lifestyle (running, home gym time, etc.) I became incredibly sick with a bout of diverticulitis. First, worst diet plan ever (9.5 lbs in 12 days). Second, eat more fiber. Third, it...
