by Jeff Slater | Apr 23, 2019 | Branding Issues, Marketing Advice, Marketing People
The role of a marketer is to be a translator. To help tell the story woven in the day-to-day activities of a company. Marketing translators help express in plain English, overly technical information. It takes features and communicates the implied benefits. Within...
by Jeff Slater | Apr 11, 2019 | Marketing Advice, Marketing People
The successful marketer is helping a narrow and specific community to achieve their goals. He isn’t trying to save the world but is trying to help one person make something happen by painting one picture. He is visualizing a future state with bright and vibrant...
by Jeff Slater | Mar 28, 2019 | Marketing Advice, Marketing People
I watched the HBO documentary about Elizabeth Holmes and the Theranos debacle. The Inventor: Out for Blood in Silicon Valley was inspired by John Carreyrou’s Bad Blood expose in The Wall Street Journal. This was a powerful blood story with an important lesson for...
by Jeff Slater | Feb 28, 2019 | Marketing People, Personal Stories
I have always admired Bill and Melinda Gates. Not because they are zillionaires but because they have worked hard at their second act with dignity and grace. Their work in Africa to help prevent malaria is legendary. Melinda Gates recently mentioned in an interview...
by Jeff Slater | Feb 26, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
What if instead of buying a plastic bottle of soap, dishwashing liquid or laundry detergent, you got a refill delivered to your front door? And what if that product was made without harsh chemicals but was still effective at cleaning? Say hello to cleancult. They want...
by Jeff Slater | Feb 21, 2019 | Marketing Advice, Marketing Books, Marketing People
I heard an excellent story on Jay Baer’s podcast called Talk Triggers about the power of word of mouth. A Clifton, New Jersey oral surgeon, has built a remarkable business. He is a competent oral surgeon but doesn’t do his job demonstrably different from others in his...
