by Jeff Slater | Feb 10, 2019 | Marketing Advice, Marketing Books, Marketing People
A guest blog by Pamela N. Danziger, author of Meet the HENRYs: The Millennials that Matter Most For Luxury Brands The luxury market is undergoing a radical transformation. The traditional pillars of marketing luxury brands around status and exclusivity have given way...
by Jeff Slater | Jan 31, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
1. Every company tries to do too much. Do less. Become more focused. Go deep into one industry or serve a narrow set of consumers or customers. Say no to tangents that distract you and your organization. 2. Dig deeper into understanding what business you are in. Are...
by Jeff Slater | Jan 20, 2019 | Marketing Advice, Marketing People
Running into the post office to mail a package, the woman behind the desk told me to please fill out the survey with the link at the bottom of the receipt to help improve their service. I then went into Bed, Bath & Beyond to pick up a few replacement tools for the...
by Jeff Slater | Dec 30, 2018 | Marketing People, Personal Stories
My brother Mitch has an addiction. Fortunately, it isn’t drugs or anything evil. He can’t get enough Bruce Springsteen. Since he was a teenager, Mitch loved the music and lyrics from one of America’s great music legends from our home state, New Jersey. When I say...
by Jeff Slater | Nov 29, 2018 | Marketing Advice, Marketing People
There are seven habits I observe about the marketing professionals I admire. After recently rereading Steve Covey’s work on seven habits of highly effective people, I looked at his list from a marketer’s perspective. This list isn’t exhaustive, just...
by Jeff Slater | Oct 21, 2018 | Marketing Advice, Marketing Books, Marketing People
A new book by Jay Baer called Talk Trigger focuses on one of the most underutilized marketing strategies – harnessing word of mouth. His research indicates that at least 20% of all purchases occur from word of mouth marketing. Word of mouth as a marketing discipline...
