by Jeff Slater | Dec 19, 2016 | Marketing Advice, Marketing Books
Harvard professor Clay Christensen has a great new book called Competing Against Luck. He tells a thought-provoking story about McDonalds and milkshakes to demonstrate the point that consumers hire a milkshake to do a job. Jobs To Be Done McDonald’s has...
by Jeff Slater | Dec 12, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
When a business or a marketing team is limited by resources or time, that is when they must use your superpowers. They must think inside the cupcake box. Constraints can help you find solutions because it more tightly and narrowly defines a problem and causes you to...
by Jeff Slater | Sep 19, 2016 | Branding Issues, Interesting Brands, Marketing Advice, Marketing Books
When a food client of mine was creating a new website, they asked me to look at their wireframes and preliminary concepts. I told them I could sum up what I thought in one word. BORING! Why was it boring? It was formulaic and blended into dozens of other sites in the...
by Jeff Slater | Jun 1, 2016 | Marketing Advice, Marketing Books, Marketing People
Brands that have a purpose meaning and value rarely endure by doing nothing. For just ten years, from 1985-1995, Bill Watterson illustrated an imaginative world that captivated my daughters and me. There was genius in every panel. We laughed. We cried. We loved being...
by Jeff Slater | Apr 6, 2016 | Marketing Books
I’m reading an excellent book called A Beautiful Constraint recommended to me by my friend Reka. Written by Adam Morgan and Mark Barden, this is a book for you if you feel the weight of constraints holding you back. A Beautiful Constraint: How to Transform Your...
by Jeff Slater | Nov 27, 2015 | Interesting Brands, Marketing Advice, Marketing Books, Marketing Start Ups
Food and beverage products have a wonderful chance to deliver a little surprise. When I recently opened up a dozen eggs from Whole Foods, the organic, Vital Farms free-range eggs came with a tiny, little newsletter. It was from the chickens who laid the eggs and told...
