by Jeff Slater | Nov 11, 2015 | Interesting Brands, Marketing Advice, Marketing Books
Business models can sometimes be applied from one industry to another with great success. We typically think of places like golf courses or health clubs as having memberships, but what happens when a retailer does this? Stores like R.E.I. and Costco both offer...
by Jeff Slater | Oct 28, 2015 | Marketing Books, Marketing People
I first learned about Bernadette Jiwa’s work from Seth Godin. He referenced her TedX Perth speech in a blog post a few years ago when she spoke about The Secret to Spreading Ideas. I have been captivated by her writing and ideas since that first encounter....
by Jeff Slater | Oct 21, 2015 | Marketing Books, Marketing People
What really motivates a consumer? A furniture polish company was having trouble from a new, aggressive competitor. The competitor’s product used an anti-static material to clean the dust off of furniture. In their ads, the competitor claimed that the traditional...
by Jeff Slater | Oct 5, 2015 | Marketing Advice, Marketing Books
I was introduced to a winemaker at a marketing conference last week. He asked a simple question. Tell me your story. He didn’t ask me what I do or my job title. He didn’t ask me where I went to school. He didn’t ask me to share information about companies and...
by Jeff Slater | Sep 30, 2015 | Marketing Advice, Marketing Books, Marketing People
Bob Pearson, the author of PreCommerce spoke to the Wine Marketing Exchange conference that I had the privilege of hosting this past week. With a background spanning healthcare and technology marketing, Bob has a rare vantage point to assess how business has been...
by Jeff Slater | Sep 7, 2015 | Marketing Advice, Marketing Books, Personal Stories
My friend Paul Mabray told me about a book that I should read call PreCommerce. He explained that the author, Bob Pearson clearly describes how companies and customers are transforming business together When you think about it, so much has changed about buying...
