by Jeff Slater | Jul 28, 2019 | Branding Issues, Foodpreneurs, Marketing Advice
I’m beginning some work with a new food client in a super cluttered and mature category. Without sharing any specifics, think of trying to grow a new brand of cereal or yogurt in those busy categories. My conversations have focused on helping them find a hook. I think...
by Jeff Slater | Jul 25, 2019 | Marketing Advice, Personal Stories
Seth Godin, when asked what he does for a living likes to say he notices things. I like to say, I listen. My work each day as the Chief Listening Officer at The Marketing Sage with various clients and projects means I attend a lot of calls and meetings. By practicing...
by Jeff Slater | Jul 23, 2019 | Marketing Advice, Marketing People, Personal Stories
Do you think like a marketer at work? If you are an employee, you might benefit from this mindset. A marketing mindset means you are always aware that you should be planting for the next harvest, while you are picking the fruit from last season. A marketer would be...
by Jeff Slater | Jul 21, 2019 | Marketing Advice, Personal Stories
Is your instinct to feel threatened or to assume best intentions? I read an email from a client. I thought he was angry. After I listened to the voice message a few days ago from a copywriter, she sounds annoyed. As I left the meeting last Thursday with some...
by Jeff Slater | Jul 18, 2019 | Marketing Advice
Listen carefully during the next meeting you sit through at your company. Are you working in a Yes BUT or a Yes AND culture? When someone suggests an idea, if you hear them say, yes BUT – it means that they aren’t genuinely listening and believe that it is better to...
by Jeff Slater | Jul 16, 2019 | Marketing Advice, Marketing People, Marketing Start Ups
This is a guest post by Lucy Reed from GigMine who knows quite a lot about marketing, Amazon and how to find jobs in the gig economy. When you start in e-commerce, it is easy to get overwhelmed by your competitors. There is, however, room for the little guy in...
