by Jeff Slater | Sep 15, 2019 | Marketing Advice
Businesses face the challenge of losing existing customers to a competitor. Why do existing clients switch brands, and what can you do to prevent a leaky sales bucket? Are you clients saying buy or bye-bye? Do you remember the last time you changed your buying habits...
by Jeff Slater | Sep 12, 2019 | Marketing Advice
Assemble six men in a room and give them a problem to solve. Now gather six women in a room and give them the same question to address. Then, mix the room with three women and three men and see what happens. Now mix in gender, age, race, ethnicity, experience, and...
by Jeff Slater | Sep 10, 2019 | Foodpreneurs, Marketing Advice
Yogurt is a seven-billion-dollar category in the U.S. Globally; it is north of twenty-billion dollars. With all that demand, why hasn’t anyone made a simple way to make yogurt at home? Ashok Jaiswal was inspired in 2016 when he was sipping on a mango lassi, a...
by Jeff Slater | Sep 8, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
The interview by Guy Raz on NPR’s How I Built This with the founders of LIFE IS GOOD®, was a powerful lesson in how vital it is for emotional connections through taglines and brand names. The stronger the emotional connection, the higher the chance for success. In the...
by Jeff Slater | Sep 5, 2019 | Foodpreneurs, Marketing Advice, Marketing People
Do you have some hidden assets that could be used to help you market your business? Often, when engaged with clients, I’ll notice an underutilized asset that could help deliver a compelling message or support brand positioning. In the world of the consumer-packaged...
by Jeff Slater | Sep 3, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
A friend of mine is an executive coach. Julia gets hired to work with top leaders in companies to help them manage through difficult situations, challenging problems, and critical junctures in a business’ life. There are many lessons I have learned from Julia, but...
