by Jeff Slater | Dec 19, 2019 | Interesting Brands, Marketing Advice
How can you demonstrate appreciation for your customers to build loyalty and a stronger brand? Being helpful and showing your gratitude is the most effective marketing strategy of all. It honors the people you sell to by recognizing that you serve them. Moreover,...
by Jeff Slater | Dec 17, 2019 | Marketing Advice, Personal Stories
I have often heard the following thoughts in my marketing career: We didn’t grow our revenue, so we cut the marketing budget. Few new customers signed up for our services, so we cut the marketing. Profits plunged, so we cut the marketing. We didn’t meet our forecast,...
by Jeff Slater | Dec 15, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
How will your new product be different is the first question any marketer will ask. Will you be quicker, cheaper or better? The world of streaming video is a crowded field with Netflix, Amazon. Hulu and now the new pluses – Disney + and Apple +. So, what the hell is...
by Jeff Slater | Dec 12, 2019 | Marketing Advice
I have been thinking about a marketing flywheel metaphor, inspired by Jim Collin’s landmark book, Good to Great. In it, he writes about the Flywheel Effect. The Flywheel effect is a concept developed in the book Good to Great. No matter how dramatic the end result,...
by Jeff Slater | Dec 10, 2019 | Branding Issues, Interesting Brands, Marketing Advice
After a long illness, and being ignored for decades, the long, boring business mission and vision statements have finally been laid to rest. No longer serving any real purpose, the mumbo-jumbo bureaucratic language written by committees has gone on to greener...
by Jeff Slater | Dec 8, 2019 | Marketing Advice
Several months ago, a client asked me to do some first-hand interviews of wine industry thought leaders to learn why growth in the category has stalled. Was the problem that members of the wine category don’t promote the consumption of wine to consumers, just...
