by Jeff Slater | Feb 11, 2020 | Interesting Brands, Marketing Advice, Marketing Books
Every brand manager strives to acquire raving fans for their product or service. She wants someone who will buy their product and share their passion. But acquiring passionate fans is no small task. Best-selling author David Meerman Scott and his neuroscientist...
by Jeff Slater | Feb 9, 2020 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Did you ever wonder who created the classic design for the Whole Foods Market 365 logo? It is an iconic logo that is on millions – maybe billions of packages. When I met Nancy Frame in the early ’90s, I worked for GoodMark Foods. They are the company that...
by Jeff Slater | Feb 6, 2020 | Marketing Advice
I’m tired of hearing about artificial intelligence or Ai. I’m more interested in Hi or human intelligence. When you design a product or service, how easily a human being can use it is critical to the product’s success. Artificial intelligence is remarkable, but by...
by Jeff Slater | Feb 4, 2020 | Marketing Advice
Many people go to a gym to exercise their muscles. They lift weights, use resistance equipment, and challenge their bodies to strengthen their core. But what do people do to exercise their creative muscles? I asked several people that I know to find out how they keep...
by Jeff Slater | Feb 2, 2020 | Branding Issues, Marketing Advice
Marketing strategist analyzes data to determine the best way to allocate resources to grow revenue and profits. The data might be quantitative or qualitative. Insights and information provide a clear overview of the market organization and where there might be gaps or...
by Jeff Slater | Jan 30, 2020 | Marketing Advice
When you hire a handyman (or woman) to replace a door in your home, you are buying their expertise. With years of installing doors, they know that sometimes homes settle, or door jams or floors aren’t level. But it is of the storytelling of their expertise, that we...
