by Jeff Slater | Dec 5, 2019 | Marketing Advice
I love to talk to salespeople who believe these sales three myths: The best product wins. Customers buy features. Always say yes and agree with the customer. The best products don’t always win. See Betamax from the 1990s, for example. A far superior product that...
by Jeff Slater | Dec 3, 2019 | Marketing Advice
When T-Mobile surveyed consumers about what they hated about the cellular phone industry, the overwhelming villain was contracting. By understanding what was hated, an opportunity developed for differentiation based on this keen insight. Do you know what prospects...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 28, 2019 | Marketing Advice
I’m a terrific cook. If you follow my Instagram or Facebook post, you’ll see some remarkable meals that are beautiful photographed like a photo spread in Food & Wine Magazine. I’m no Fanny Slater, but I do okay. I’m imaginative in the kitchen and understand...
by Jeff Slater | Nov 26, 2019 | Marketing Advice, Marketing Start Ups
Attracting the attention of your audience is only getting more difficult. With the hyper expansion of content, it isn’t easy getting noticed. Once a message is noticed and breaks through the clutter, do you own a word in the mind of your targets? What will the people...
by Jeff Slater | Nov 24, 2019 | Marketing Advice
Remember the old Rolling Stone campaign about perception versus reality? They busted several myths about their magazine with one image. The ad ran in AdAge, and other trade publications in 1970 were when Rolling Stone was getting started. The magazine wanted to...
