by Jeff Slater | Feb 25, 2020 | Marketing Advice
Lisa had an amazing story to tell prospective clients in the jewelry appraisal industry. So, she wrote on her website about exotic finds and interesting collections she discovered. Then, she waited for people to show up. Months went by, and it was all crickets. She...
by Jeff Slater | Feb 23, 2020 | Foodpreneurs, Marketing Advice
When I saw the molding Burger King ad, all I could think about was the marketing shock. How do you show your food product going moldy? In what universe is that a good thing? But the strategy was clear. How could Burger King communicate that they were eliminating all...
by Jeff Slater | Feb 20, 2020 | Marketing Advice, Personal Stories
It is so easy to talk. Listening is hard work and can be a more valuable skill for building strong personal and professional relationships. However, when was the last time you went to a class or workshop to learn how to listen? Listening requires empathy, patience,...
by Jeff Slater | Feb 18, 2020 | Interesting Brands, Marketing Advice, Personal Stories
I heard Youngme Moon, a Harvard Business School professor mention an app called Be My Eyes. I signed up for this app that allows me to help people who are blind or have difficulty seeing. The app assists them in connecting volunteers through video. It is an...
by Jeff Slater | Feb 16, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Three years ago, I wrote this post about Brandless, the online store selling unbranded products. I was curious about their experiment to see if it would succeed. Their approach was disruptive, but also testing a curious question for marketing finks like me – how...
by Jeff Slater | Feb 13, 2020 | Marketing Advice, Personal Stories
What is a bad leader but a good leader’s teacher. Lessons from the best leaders. A woman I worked with many years ago related a story to me last month about the new CEO she works for at an Arizona-based company. He leads out of fear. His style is one of...
