by Jeff Slater | Mar 10, 2020 | Marketing Advice, Marketing Start Ups
After a recent speaking engagement, I have been helping several of the entrepreneurs who reached out to me after the event with their marketing challenges. The common thread from these conversations was the need to be specific, not general. Specific and Narrow In my...
by Jeff Slater | Mar 8, 2020 | Marketing Advice
An effective marketing plan has a lot in common with climbing a mountain. Where are we now? Where is our brand’s today’s – what is the current situation? Which way are we going? The direction must align the business’ vision and mission. How will we...
by Jeff Slater | Mar 5, 2020 | Interesting Brands, Marketing Advice, Marketing Books, Marketing People
Pauline Brown has written a new book called Aesthetic Intelligence. It focuses on the importance of aesthetics, and design in marketing products. Today, there isn’t a shortage of available goods and services at low prices. As a result, people crave rich and meaningful...
by Jeff Slater | Mar 3, 2020 | Marketing Advice, Marketing Start Ups
I had the honor to present last week to a group of twenty entrepreneurs at Launch Cary, a group that offers access to capital and community support. Every time I get to speak to a group of entrepreneurs, I get more out of the engagement from their enthusiasm, energy,...
by Jeff Slater | Mar 1, 2020 | Branding Issues, Marketing Advice
As a marketing professional, I am always observing patterns. Why are fewer people going to the movies, shopping at the mall, or going to a gym to exercise.? Instead, they are streaming videos, shopping online, and using home-based community exercises like Peloton....
by Jeff Slater | Feb 27, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Siena, Steve, and Mary met me at a quiet coffee shop, not too far from their office. Over cappuccinos and multi-grain muffins, they wanted to discuss marketing their brand of professional women’s backpacks. I listened for at least an hour without saying anything....
