by Jeff Slater | Feb 2, 2020 | Branding Issues, Marketing Advice
Marketing strategist analyzes data to determine the best way to allocate resources to grow revenue and profits. The data might be quantitative or qualitative. Insights and information provide a clear overview of the market organization and where there might be gaps or...
by Jeff Slater | Jan 30, 2020 | Marketing Advice
When you hire a handyman (or woman) to replace a door in your home, you are buying their expertise. With years of installing doors, they know that sometimes homes settle, or door jams or floors aren’t level. But it is of the storytelling of their expertise, that we...
by Jeff Slater | Jan 28, 2020 | Marketing Advice, Personal Stories
When I was a kid, I was fortunate to have my Dad as my baseball coach for many seasons. He was patient and knowledgeable. My Dad understood that if I wanted to keep improving my baseball skills, he could only take me to a certain level. He explained to me that...
by Jeff Slater | Jan 26, 2020 | Marketing Advice, Personal Stories
My WIFI wasn’t working for the third time in five weeks. I was annoyed. The last two times, the problem was a local Spectrum system issue, but when it happened again, I thought I should have it checked by a technician. Jordan showed up on time and looked around,...
by Jeff Slater | Jan 23, 2020 | Marketing Advice
What if you eliminated your sales department and, in its place, created the super helpful department? Charge these former salespeople with finding ways to help their prospects or existing customers. Help not sales would be the goal – what might change? Instead of a...
by Jeff Slater | Jan 19, 2020 | Branding Issues, Marketing Advice, Marketing People
On January 18, 1963, I was nine years old and Dr. Martin Luther King Jr. spoke at my synagogue Temple Sha’arey Shalom in Springfield, New Jersey. He and our Rabbi Dressner were close friends. Although I have vague memories of that evening, I was connected to a...
