by Jeff Slater | Mar 26, 2020 | Marketing Advice, Personal Stories
What happens when you have a changing target requiring a tow? My 2002 Lexus ES 300 has died. She was a faithful companion for 232,342 commuting miles. The end came due to alternator failure, engine and timing belts that broke, and a crack in the motor. Lexie leaves...
by Jeff Slater | Mar 24, 2020 | Marketing Advice, Personal Stories
When I worked at Nomacorc, the wine cork company, we used Cisco’s WebEx product for teleconferences between the U.S., China, Europe, and South America. It was complicated, required downloads at times, and never was easy. It was always a source of frustration to set up...
by Jeff Slater | Mar 22, 2020 | Marketing Advice
How will your business respond to the coronavirus pandemic and its implication for your brand? Marketing in the age of the coronavirus pandemic seems like the last thing anyone wants to discuss. Yet, if your small to mid-sized business is in free fall, perhaps it is...
by Jeff Slater | Mar 19, 2020 | Marketing Advice
“There is no such thing as a new idea. It is impossible. We simply took a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn, and...
by Jeff Slater | Mar 15, 2020 | Marketing Advice, Marketing People, Personal Stories
I don’t envy the CEO of any company. It is an incredibly difficult position that requires the ability to juggle nitpicky board members, demanding shareholders, emotional employees, and cranky customers. With countervailing concerns and conflicting objectives,...
by Jeff Slater | Mar 12, 2020 | Advertising, Branding Issues, Marketing Advice, Marketing People
Imagine having all the money in the world to sell your product through paid advertising. This spending bonanza is often the dream that most marketers would love. What would you do with 500 million dollars spent in paid media? But all that money can’t buy you the...
