by Jeff Slater | Feb 16, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Three years ago, I wrote this post about Brandless, the online store selling unbranded products. I was curious about their experiment to see if it would succeed. Their approach was disruptive, but also testing a curious question for marketing finks like me – how...
by Jeff Slater | Feb 13, 2020 | Marketing Advice, Personal Stories
What is a bad leader but a good leader’s teacher. Lessons from the best leaders. A woman I worked with many years ago related a story to me last month about the new CEO she works for at an Arizona-based company. He leads out of fear. His style is one of...
by Jeff Slater | Feb 11, 2020 | Interesting Brands, Marketing Advice, Marketing Books
Every brand manager strives to acquire raving fans for their product or service. She wants someone who will buy their product and share their passion. But acquiring passionate fans is no small task. Best-selling author David Meerman Scott and his neuroscientist...
by Jeff Slater | Feb 9, 2020 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice
Did you ever wonder who created the classic design for the Whole Foods Market 365 logo? It is an iconic logo that is on millions – maybe billions of packages. When I met Nancy Frame in the early ’90s, I worked for GoodMark Foods. They are the company that...
by Jeff Slater | Feb 6, 2020 | Marketing Advice
I’m tired of hearing about artificial intelligence or Ai. I’m more interested in Hi or human intelligence. When you design a product or service, how easily a human being can use it is critical to the product’s success. Artificial intelligence is remarkable, but by...
by Jeff Slater | Feb 4, 2020 | Marketing Advice
Many people go to a gym to exercise their muscles. They lift weights, use resistance equipment, and challenge their bodies to strengthen their core. But what do people do to exercise their creative muscles? I asked several people that I know to find out how they keep...
