by Jeff Slater | May 31, 2020 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Bringing A Digital Lens to Wine Industry About ten years ago, as I plunged into the wine industry, I needed education about wine marketing. I knew what wine I loved to drink – but had zero involvement in the industry except as a consumer. My passion for wines...
by Jeff Slater | May 28, 2020 | Marketing Advice
Why? Simon Sinek has been speaking for years at conferences. When Covid hit, and his speaking gigs collapsed, he had to pivot. But he never pivoted from his company’s WHY, just the what. In a podcast interview with Mitch Joel, he provided a beautiful metaphor to help...
by Jeff Slater | May 26, 2020 | Marketing Advice
Is the structure of today’s marketing department broken? When I held my first official job in marketing decades ago, everyone was an employee. We did not use freelancers. The only outsiders were our ad agency. The President of the company felt that everyone...
by Jeff Slater | May 24, 2020 | Marketing Advice
I have not consumed a traditional soda in ten years. Will the United Soda of America pop that pattern? The fizz just went out of the experience for me, especially as I tried to avoid all of the sugar and mystery ingredients. As the former VP of Marketing at...
by Jeff Slater | May 21, 2020 | Marketing Advice
Reputation. The cornerstone of marketing is trust. You build trust based on your reputation. A brand builds a reputation when you act with purpose. Does everyone on your team understand: Who do you serve? What your brand represents to them? How those you serve will...
by Jeff Slater | May 17, 2020 | Foodpreneurs, Marketing Advice
I’m working on an exciting project for a beverage client who wants to evaluate ten beverage concepts with consumers. We planned to write up a brief description of each idea, get a graphic artist to design an accompanying picture to illustrate it, and then to have...
