by Jeff Slater | Jul 9, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How do you over-deliver value? If you are doing what you promised, you are average—meeting expectations. Doing what you said you would do isn’t enough – it is getting by. Gliding. You are taking the easy path. Moreover, when you do more than you promised, you get...
by Jeff Slater | Jul 5, 2020 | Marketing Advice
Stop selling. It is invaluable advice for a sales team to learn. After an hour on the phone with a prospect, Jeremy had only asked two questions. Patiently, he listened as he learned all about Sarah’s children and how they are dealing with school via Zoom and the...
by Jeff Slater | Jul 2, 2020 | Foodpreneurs, Marketing Advice, Marketing People
How would someone outside of your industry market their products? How might Disney, Starbucks, or Mcdonalds enter your category with their type of unique approach to marketing? What does it mean to think like a disruptive marketing professional? For example, how would...
by Jeff Slater | Jun 30, 2020 | Marketing Advice, Marketing People, Personal Stories
One of the benefits of having four decades of marketing experience is that you can share what you have learned. Coaching involves being vulnerable and explaining what you know from your screw-ups as well as successes. A truly great coach, like my friend Bob Stapleton,...
by Jeff Slater | Jun 28, 2020 | Foodpreneurs, Marketing Advice, Marketing Books, Marketing Start Ups
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
by Jeff Slater | Jun 25, 2020 | Marketing Advice
7 Practical Strategies for Marketing Professionals Six months ago, I received an invitation to speak at a conference in Florida. Like many things today, it became a virtual event because of Covid. My presentation focused on helping other marketing professionals become...
