by Jeff Slater | May 14, 2020 | Marketing Advice
Sacred Cows “If we all think alike, no one is thinking.” Ben Franklin What would it mean to your business if you nurtured your team to think differently about the challenges at hand? Imagine leading a team without groupthink and complacent agreement? Do...
by Jeff Slater | May 12, 2020 | Interesting Brands, Marketing Advice
Show don’t tell is one of my favorite marketing tips. I could write ten thousand words convincing you that the carpet I was marketing will stay clean through every type of situation you can imagine. Or, I could create a video where flooring company Mohawk...
by Jeff Slater | May 10, 2020 | Marketing Advice, Marketing People
My brother Mitch knows a lot of creative people who love Bruce Springsteen, The Mets and great bourbon. I enjoy getting introduced to his friends, especially when they also love marketing like me and know a lot about e-commerce. One of Mitch’s close friends is...
by Jeff Slater | May 7, 2020 | Marketing Advice, Marketing People, Personal Stories
You do not need a crystal ball to see the canceled events like tradeshows, sports events, and concerts in every location through America. It will be a long time before these crowded activities return. Think about who is affected by this shift? Well, for one – my...
by Jeff Slater | May 5, 2020 | Branding Issues, Marketing Advice
Creating a sharp positioning statement for a brand reminds me of the story of the proverbial woodsmen who proclaims if he had an hour to cut down a tree, he would spend 50 minutes sharpening his blade, and 10 minutes cutting down the tree. First of all, a sharp...
by Jeff Slater | May 3, 2020 | Foodpreneurs, Marketing Advice
Through our mutual foodie friend, Mike Schall, I met Mark Engel. Mark is the Daddy of oo’mämē, a new product he is introducing to the food world. We share several meaningful connections – we both went to the University of Pennsylvania, both love new product...
