Noriaki Kano published a paper in 1984 to help product managers determine satisfaction with features. The Kano Model has three core concepts: What basic needs must be met? Define the mandatory performance requirements? Are their attractive needs you can implement to...
A friend commented to me that she was surprised I could write a blog three times a week for fifty-two weeks for ten years. I told her that for a long time, I have been trying to free the writer inside. A Natural Writer Writing was not something that came naturally to...
A guest post by my friend Derrick Daye from The Blake Project about BrandInsistence. This was first published on Branding Strategy Insider. Every established brand should have a clear understanding of its brand equity. The Blake Project’s BrandInsistence brand...
Land O’Lakes butter began in 1928 as a coop of Minnesota dairy farmers. They left their package and image alone for almost one-hundred years including the use of an Indian woman at the core of brand essence. This month, they started to remove her from all...
When customers engage with your brand, what do you want them to feel? Apple is the grandmaster of focusing on emotional states. I love to observe them. Take one minute and thirty seconds to learn from the best. Apple Video In case you can’t see the video within...
When you stop and think before you communicate, you will become more productive. Now that more communication is coming through screens and not in person, it is helpful to remember a few essential methods to make your intention clear. Communicate with Intention...
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