by Jeff Slater | Jun 9, 2020 | Marketing Advice, Marketing People, Personal Stories
I love to write about companies that solve one of my challenges. And, when they delight me, it makes me even happier. This post is the story of Vanessa and Nate Quigley who started their business called Chatbooks in 2014. Their mission is to strengthen families. But...
by Jeff Slater | Jun 7, 2020 | Marketing Advice
Stop and Think. Then Speak. This shouldn’t be such a foreign idea. Sadly, it is for most business folks. Leaders, I admire often behave in unexpected ways that on the surface seem odd. A pregnant pause might surprise you – but frequently, the best leaders...
by Jeff Slater | Jun 4, 2020 | Marketing Advice, Marketing People
One of the most valuable marketing lessons I learned happened when I was snapping into a Slim Jim in 1994. As VP of Marketing for GoodMark Foods, we owned a portfolio of snack food brands, including the iconic Slim Jim and several other brands in the meat snack...
by Jeff Slater | Jun 2, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
With every Starbucks closed for the pandemic, a new startup may have hit a new caffeine high. Meet Jot. It is an ultra-coffee concentrate that is perfect for making cold or hot latte, cappuccinos, or ice-macchiatos. Jot is Just One Tablespoon. Gimmicky name – but I...
by Jeff Slater | May 31, 2020 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Bringing A Digital Lens to Wine Industry About ten years ago, as I plunged into the wine industry, I needed education about wine marketing. I knew what wine I loved to drink – but had zero involvement in the industry except as a consumer. My passion for wines...
by Jeff Slater | May 28, 2020 | Marketing Advice
Why? Simon Sinek has been speaking for years at conferences. When Covid hit, and his speaking gigs collapsed, he had to pivot. But he never pivoted from his company’s WHY, just the what. In a podcast interview with Mitch Joel, he provided a beautiful metaphor to help...
