I’m doing some social media training for a client who wants to leverage LinkedIn to help find leads and prospects. The training will involve several days of work, but I thought I would share the essential elements on my blog. LinkedIn can be a gold mine for leads, but...
Is your instinct to feel threatened or to assume the best intentions? Last week I read an email from a client. I thought he was angry. What happened? The other day after I listened to the voice message a few days ago from a copywriter who was working with me, she...
Marketing You – Job Search in 2020 Finding a job is tough enough before you sprinkle in Covid. These are some thoughts and observations that may be helpful as you find that next extraordinary opportunity. Resumes are stories you tell about yourself. Where you have...
ICP is an ideal customer (or client) profile. Is your company crystal clear about how your category is organized and who you want to target with your messaging? By creating an ICP, you are building a clear picture of who is and isn’t the best type of customer...
One of my new food clients was struggling. He had made it through the first three years with his business but was still unprofitable. “If I could sell more, I’d be profitable.” Nope. He needed to take off the blindfold. Financial Makeover As we reviewed his financial...
Most of the leads generated for my consulting business come from raising awareness through my blog and networking. If you are keeping score, this is my 1,254 blog, and I started writing on September 9, 2010. Since starting my consulting business four years ago this...
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