by Jeff Slater | May 18, 2015 | Interesting Brands, Marketing Advice
In two separate conversations this past week, I was asked for advice about product names by two food companies. Both businesses are either new or in turn around mode, and are thinking how the right brand name can be a part an effective part of their marketing...
by Jeff Slater | May 15, 2015 | Marketing Advice, Marketing Books, Marketing People
When you blog, you get a daily email that informs you that someone has subscribed or unsubscribed to receiving your email posts. For a long time, I would cringe when I saw that someone wanted to stop reading my work or hearing my ideas. Recently it became clearer to...
by Jeff Slater | May 13, 2015 | Marketing Advice, Marketing People, Personal Stories
When I worked for for a software company, I was fortunate to have on my team a woman, Kristi Lee-John who was an outstanding public relations professional. Today Kristi owns and operates a successful PR firm in Raleigh called Crossroads. I learned quite a lot from...
by Jeff Slater | May 11, 2015 | Interesting Brands, Marketing Advice, Personal Stories
“Come and listen to my story about a man named Jed, a poor mountaineer barely kept his family fed, and then one day he was shooting at a squirrel, and up from the ground came a bubbling oil.” I remember my family sitting around the TV in the 1960’s watching The...
by Jeff Slater | May 8, 2015 | Interesting Brands, Marketing Advice
I’m surprised at how hard people struggle to market their products. My observation is that they are trying to make people want something they don’t need. That is so difficult. Think of me trying to sell you stuff you hate or have no interest in – I can annoy the...
by Jeff Slater | May 6, 2015 | Marketing Advice, Marketing People
Are you clear what business you are in? For the brothers Lyman, Wilbert, Monroe and Hurlburt Smith, they knew they were in the typewriter business. In 1886, they found the Smith Premier Typewriter Company who later became Smith Corona. Their device had both upper and...
