by Jeff Slater | Apr 8, 2015 | Marketing Advice
The new religion of the email marketing world is A/B testing. It comes up all the time in blogs, books and business classes about outbound marketing. The truth is, testing isn’t new but there are skeptics who fail to see the benefit. Want to know five reasons to test...
by Jeff Slater | Apr 6, 2015 | Marketing Advice
When I advised a client to double her rates for her services, she thought I was crazy. I asked her, “what signal is your price sending?” But her marketing materials all said how she was better than her competitors. Yet, her price was the same as these...
by Jeff Slater | Apr 1, 2015 | Marketing Advice, Personal Stories
I grew up in a small town in northern New Jersey called Springfield. In fact, my 87 year old Mom still lives in the same home I grew up in since 1952. Several years ago, I joined a Facebook group that is not that uncommon called, You Know You’re Are From...
by Jeff Slater | Mar 30, 2015 | Marketing Advice
My marketing team is in the process of hiring a new team member for a media relations specialist role. If you are interested in applying, you can find the details here: http://www.nomacorc.com/careers/ I thought I’d share my perspective on how to apply for a...
by Jeff Slater | Mar 27, 2015 | Marketing Advice, Marketing Books
Have you ever thought of putting together a loyalty program for customers? This is one of my least favorite tactics for retaining existing customers. The programs are expensive, very time consuming and most of all, in my experience, ineffective. There is a better...
by Jeff Slater | Mar 25, 2015 | Marketing Advice
Have you ever had a marketing promotional activity go bad? Maybe you tried a new sponsorship or a give-away and the results have existing customer’s upset or potential customers annoyed. What do you do? [tweetthis]Failure in marketing activities can be a path toward...
